TikTok has recently exploded in popularity, especially among users of Group Z (born between 1997 and 2016) and millennials (born between 1981 and 1996), and dentists should pay note since this generation spends over an hour a day on the app.
While the app (then known as Musical.ly) had been operating for quite some time, it saw a significant increase in its user base during the 2020 COVID-19 epidemic. Social media provides a welcome diversion and additional means of connecting with loved ones, public figures, and the like when cooped up indoors during the dreary weather. Since then, the platform has grown to have more than 500 million active daily users, and it is the app that has the most total downloads on Apple products.
What makes this service stand out is the short, snappy videos and how simple they are to watch. An astonishing 90% of users log in numerous times each day, and users spend an average of 52 minutes per day on the app, making it the most popular social networking app.
Are dentists missing out by not utilizing this site, given its active user base?
TikTok's unique user base gives dentists a unique opportunity to connect with the Gen Z generation that has been mostly untapped by traditional social media channels like Facebook and Instagram. Most of the app's users are between the ages of 10 and 19, a demographic that may not have a firm grasp on the significance of excellent dental care. A wonderful strategy to reach and engage a younger audience is to make films explaining proper tooth brushing technique or debunking common dental misconceptions. TikTok is an excellent venue for dentists to demonstrate their humanity since it facilitates the sharing of narrative-driven video material
While it's impressive that some of these individuals' postings have had over 500k views, this raises the issue of how many of those viewers are indeed prospective patients. What potential does this medium have for expanding your company?
Multiple daily posts are common for many of these "dentist influencers," and their material ranges from humorous skits to dance and lip sync videos to actual dentistry-related information. It's also worth noting that most of them are sole practitioners, rather than dental clinics or corporations.
Does TikTok seem like something you'd like, then?
I think Dentists may benefit from TikTok, but only if they use it to expand their brand's visibility rather than to directly solicit patients. Go for it if you have a big enough ego to think you can make it as a "dental influencer" in the dentistry industry. You may have more luck expanding your patient base and maintaining audience engagement on social media sites like Facebook and Instagram, however.
As the end of the year draws near, dental offices in Canada and America, and in Africa are beginning to realize the enormous marketing potential of TikTok. Numerous dental practices are discovering the benefits of using social media sites like TikTok to advertise their services and attract new consumers. If you want to get the most out of your social media marketing this holiday season, it's important to know when to do it. A survey from Web Marketing Pros reveals that there are peak times throughout the season. If a patient has dental treatment done, they are more likely to share before and after pictures on social media. A recent study indicated that 30% of social media users would brag about a present they received on the platform, making cosmetic procedures like Invisalign, braces, porcelain veneers a fantastic option.
Tips for Dentists on Using TikTok
When it comes to social networking sites like TikTok, users have two main options. One option is to produce and publish one's own material in the hope that it would attract potential patients without resorting to costly forms of advertising. The alternative is to utilize TikTok's advertising platform to promote your channel and reach your intended audience. It will come as good news to Facebook ad veterans that making a TikTok ad is not all that dissimilar from making one on Facebook. Your advertising campaign has to have a goal in mind. After settling on your intended demographic, you may go on to developing your ad's title, video, and Call To Action. TikTok Business gives you in-depth information to monitor the efficacy of your ads.
Insights on Possible Content
Getting people to check out your practice is all about the material you provide on TikTok. Several strategies exist for optimizing TikTok's utilization for a dentistry clinic's marketing efforts. With today's customers having such a short attention span, a lesson or how-to video might be quite successful. The format enables for a large quantity of information to be conveyed in a relatively short video.
The many friendly faces behind the scenes at your dental clinic may be introduced to potential patients with the help of a short promotional film. By doing so, you may showcase the routine procedures of your dental office while immediately introducing the doctors and employees that run it. Blending video and images in the this way gives your company a human touch.
The average customer of today would much rather watch a video than read a lengthy explanation of a product or therapy. Whether you're looking to promote an existing service or introduce a brand-new treatment, a product demo film may help. Patients-to-be may learn more in an entertaining and straightforward manner from these films.
The patient cares most about the outcomes of their dental procedures. One of the most compelling methods to lure patients to your office this Christmas season is to create a TikTok movie that displays the before and after of a teeth-straightening treatment like Invisalign or a teeth-whitening process. Showing how a treatment might change a patient is important when trying to market a service or product during this busy and costly time of year. When the end product is shown to the customer, it has a profound impact.
Using social media to advertise your business has been shown to be successful. TikTok's meteoric rise to prominence over the last several years has been unmatched by any other social media site. Benefit from TikTok's meteoric rise and watch your dentistry business expand in tandem with it. This Christmas season, use TikTok to reach out to new customers and remind existing ones about the excellent services you provide; this will bring in more money and spread the word about your business.
Any dental office worth its salt should look at adding TikTok for dentists to their existing social media strategies. It has a large, active user base, and several dentists have gained tens of thousands of followers there. While competition is growing, the market is still relatively untapped; therefore, you should at least set up a profile and experiment with the site to see if it meets your needs.
Key Findings from tiktok Report
TikTok gained 1 billion users faster than any app that wasn't pre-installed.
In both 2020 and 2021, it was the top downloaded app overall.
It also has the greatest revenue of any app in 2021.
On average, TikTok users spent $1.9 billion in 2021, with a quarterly total of roughly $500 million.
Posts from influencers may cost anything from $5 to $2,500 depending on their level of popularity.
There are at least 75 different language versions of TikTok, and it is accessible in 154 different countries.
Despite its reputation for attracting a youthful crowd, 20.3% of its users are between the ages of 40 and 49, and 11% are at least 50 years old.
While the gender split of TikTok users varies greatly by area, overall, women make up 56.1% of the app's user base and men make up 43.9%.
With 65.9 million MAU, the United States of America is now the nation with the most active users.
Indonesia has 22.2 million monthly active users, making it the nation with the second-highest total.
As a whole, TikTok users tend to come from affluent backgrounds, with 37% coming from homes with an annual income of $100,000 or more and just 9.6% from households with an annual income of $25,000.
The majority (53%) of TikTok developers are young adults (18-24).
Nearly 10% of contributors were under the age of 13, although they are restricted to the "Younger Users" edition.
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